Trends push. Trends pull. We navigate it all.
Current Group is a midsize modern communications group driven by earned-first storytelling for brands that want to move culture and make a difference. The group delivers integrated campaigns across corporate reputation, health, consumer, and creative strategy.
We’re communications experts —helping brands move with meaning, when it matters most.
We help brands navigate the complexities of modern communication with confidence and precision through sharp strategy, standout creative, and deeper sector knowledge.
By combining our expertise in earned media with bold strategies and creative storytelling, we craft innovative, insight-driven campaigns that fuel business growth, inspire meaningful action, and build trust.
Positioning, planning, and cultural insight to guide bold, relevant brand moves.
Big ideas, storytelling, and execution across the modern media network.
Specialist support in translating science into meaningful, human-first messaging.
Forecasting and analysis to help brands anticipate, not react.
Today’s consumer is more health empowered than ever—shaped by the pandemic and a growing focus on longevity—the every person expects more than traditional patient messaging; they seek holistic solutions that support their physical, mental, and emotional well-being.
Our new consumer health offering, CurrentWell, meets every person where they are and aims to empower them with choices in their personal health. Born from the convergence of dna’s scientific fluency and Current Global’s cultural storytelling expertise, it blends the strengths of our award-winning healthcare agency and our heralded consumer culture agency.
CurrentWell helps brands across consumer health, health tech and wellness show up authentically – with empathy and purpose for every person, in their everyday moments.
The Current Group harnesses specialized expertise
across culture, technology, and health and
wellness to help clients anticipate trends, navigate
challenges, and seize opportunities. Our unique
ability to unite strategic thinking, cultural insight,
and creative execution keeps clients one step
ahead in a competitive and dynamic marketplace.
Health means everything, so dna turns complex science into clear, compelling stories that spark action. Partnering with health startups, breakthrough biotechs, and global pharma leaders, we craft integrated, insight-driven campaigns that shift behavior and solve marketing challenges with bold creativity—an approach that earned us MM+M’s 2023 Small Healthcare Agency of the Year and 2024 Best Places to Work honors, alongside PRWeek’s recent Best Places to Work recognition.
Current Global guides brands at the crossroads of what’s next, using sharp insights to craft earned-first campaigns and share-worthy stories that spark action and embed them in the conversations that matter. This approach has attracted partners such as Abbott, Applebee’s, The Clorox Company, Papa Johns, Shamrock Farms, and Wines of Sicilia DOC, and earned the agency PRovoke’s 2024 Global Creative Index Top 10 Agency and Top Consumer Agency honors, Fast Company World Changing Ideas recognition in 2021 and 2024, along with recognition on the world stage at Cannes Lions, One Show, Clios, PRWeek, Effies and more.
